Arena Food

New Nordic Food will give Arena Food a boost

The New Nordic Food programme, together with Måltidsriket invites to a discussion on how to develop and improve arena food services. The seminar will be held in Solna, Sweden on 2-3 December.

INVITATION & PROGRAM

The Nordics have made a mark in the gastronomic world amongst visitors to finedining establishments and our restaurants are renowned for their level of execution and for using top-quality produce. However, when it comes to providing food on a larger scale, the picture is somewhat different. Traditionally, street food and food provisions at sports arenas have been dominated by hot dogs and not much else. And although other areas of the food world have made progress and moved on since the early 1900s, food services at sports arenas have stayed more or less the same. But now the time for change has come and this year we have seen several examples of what is about to happen!

One of the ambitions of the Nordic World Ski Championship in Norway two years ago was to create enthusiasm for the food being served both within and outside the arena. Moreover, during the festival week surrounding the Eurovision Song Contest in Malmö, foods and flavours had been carefully designed to heighten the whole experience for those involved. At the Women’s Euro 2013 finals, a new concept of healthy, tasty and ethical dishes were served. And in Finland, Kainuu local food work with organisers of big sports events to introduce more local food to the menus.

The four examples above, their strengths, successes and their set-backs will be presented at the seminar. Sports arena representatives will be present, together with speakers from packaging companies. Together, they will present ideas for change as well the logistical challenges and possibilities that surround arena food catering.

The seminar is the starting-point from which we can move on to make progress and create good and affordable food to many people.

We welcome all Nordic food caterers and food concept developers who work in the field of arena food catering.

The seminar fee is 1000SEK. The fee is non-refundable.

For further information please contact Annika Grälls on +46 73 9090132. Bookings are made to annika.gralls@gmail.com. Additional conference details will be revealed in November.

Picture: Annika Grälls/Måltidsriket