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Nordic Innovation & Food

Nordic Star Chefs in Japan (October 2012)

The project of bringing the chefs to Japan was a joint initiative by the five Nordic embassies. The purpose of the trip was to extend the Japanese knowledge of New Nordic Food and Nordic ingredients. Thus the chefs had packed their suitcases with their sharpest knives and best recipes, which they prepared with a combination of Japanese ingredients and accessible Nordic specialities such as Norwegian salmon. During their three day stay the five chefs Thorsten Schmidt (DK), Antto Melasniemi (FI), Hákon Már Örvarsson (IS), Geir Skeie (NO) and Malin Söderström (SE) had a master class at the renowned Hattori Nutrition College, a stuffed press conference at the Danish Embassy and five separate “one-night-only” dinners at some of Tokyo’s most exquisite restaurants. The events were covered down to the finest detail by Japanese, Nordic and international media and has already resulted in several articles and news items.

Basic information
VIDEO 
REPORT

Press material
BLOG (12.10.2012): Nordic star chefs in Japan
ARTICLE (23.10.2012): Nordic chefs take Japan by storm
ARTICLE (25.10.2012): Ny Nordisk Mad charmerede Tokyo
ARTICLE (30.11.2012): Japan can learn from Nordic kitchen (The Japan Times)
ARTICLE (6.12.2012): Cuisine Kingdom (in Japanese)
ARTICLE (Dec.2012): Nordic star chefs & Nordic movement (Senmon Ryori, in Japanese)

Nordic Food Days in Washington DC (20-26.6.2012)

Some of the world’s best chefs were brought together in Washington, DC to highlight the innovativeness and high quality of New Nordic Food. While introducing New Nordic Food on the Washington restaurant scene, the chefs will also participated in culinary events all over the metropolitan area. The program included exclusive culinary master classes, food demonstrations and other food related happenings.

Basic information
WEBBSITE
PROGRAMME

Press material
ARTICLE (20.6.2012): FYIDC: Nordic Food Days 

Nordic Food in DC Schools (October 2011)

Gjennom sitt samarbeidsprosjekt med de nordiske ambassadene i USA testet Nordic Innovation nye modeller for samarbeid om både skolemat og markedsføring av nordisk kokkekultur. For aller første gang fikk alle skolebarn på offentlige skoler i Washington DC servert ny nordisk mat på skolen mens de får høre moderne nordisk musikk.

In October 2011, the 5 winners of Nordic Innovation's competition for young chefs, travelled to Washington DC to cook Nordic food to 30.000 American school children - showing how Nordic food can be a part of healthy living. See the movie and follow the young chefs on their journey to the US. 

Basic information
WEBPAGE: Innovasjon i nordisk ambassadesamarbeid
WEBPAGE: Nordic youth inspire American school students to healthy eating 
VIDEO: Nordic Cooking Competition - win a trip to Washington DC
VIDEO: Nordic Food in DC Schools

Photo: © Yukako Shiramatsu