"Designers and Farmers" - A creative approach to new Nordic food experiences at YAIC

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New Nordic Food is constantly working in new forms and on new platforms in order to bring food experiences and the creative industries together. Next time, 4 - 6 November, the scene is set in Iceland's capital Reykjavik, where cool International Conference You Are In Control (YAIC) launches the Designers & Farmers project in a new context.

The Designers and Farmers research project was developed by The Iceland Academy of the Arts and saw product designers and farmers brought together to develop unique high-quality food products based on Iceland's traditional produce. At the You Are In Control 2012 conference the people and products behind the Designers and Farmers project are partnering up with the chefs at the Harpa Concert Hall and Conference Centre in order to create a unique lunch experience November 5. We are pleased to welcome the Icelandic Minister of Culture Katrin Jakobsdóttir together with other official guests.

As an international conference for digital creatives and cross-platform explorations, You Are In Control will add value by inviting their guests to a special food experience that involves actors from different parts of the creative industries. The initiative is made possible by collaboration and dialogue between You Are In Control, Designers & Farmers, Harpa, Association of Creative Industries in Iceland, Promote Iceland and New Nordic Food.

For further information: www.youareincontrol.is

Project manager NNF II, Food & Creative industries, Elisabet Skylare, elisabet@skylare.com

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