Meet the designers behind Nordic Sound Bite

Cutting edge Nordic cuisine including “Nordic Sound Bite” - a new concept developed by New Nordic Food II that promises the ultimate collaboration between music and food at the JA JA JA Festival in London.

Nikolaj Danielsen (DK)
Nikolaj Danielsen is a Danish production designer, educated at the Danish Design School in Copenhagen. Since 1998, he has worked with food as a means to tell stories and developed a large range of innovative food, meal and restaurant concepts. He started the first food theatre in Denmark, Madelaines Madteater, and was one of the main figures behind Zonen for Madkultur, a strategic food development project organised in collaboration with the Danish Government. Nikolaj has developed the concept Nordic Sound Bite in cooperation with New Nordic Food’s project Food & Creative Industries.

Ayhan Aydin (SE)
A meal ecologist from Stockholm, Ayhan Aydin has an interdisciplinary approach to the food system. He is occupied with everything from natural science to the social, cultural and aesthetic aspects of food. Ayhan is passionate about bringing food and art together and has integrated food into theatre plays and art exhibitions in the past. Vinegar, herring and smoked reindeer meat sum up the classic Nordic taste for Ayhan.

Hafdis Sunna Hermannsdottir (IS)
Hafdis Sunna Hermannsdottir is an industrial designer from Iceland and PhD student at Food+Design - Center for Food Science, Design & Experience at Aalborg University in Denmark. She is also part of Team Restaurant Day in Denmark. According to Hafdis Sunna, the essence of ‘Nordic’ is to be found in how the Nordic nature and weather conditions shape local resources and people’s mindset. The three Nordic tastes Hafdis Sunna brought to the workshop were fish, salty liquorice and the so-called Iceland moss, cetraria islandica, a lichen that grows in the Icelandic mountains.

Josefin Vargö (SE)
Josefin Vargö is a Swedish experience designer that works with design projects focussing on food, taste, smell and social interaction. She has a degree in experience design from Konstfack in Stockholm. Among her previous work is Smaka på skogen – Taste the woods – allowing guests at the Roskilde Festival to taste a variety of food and drinks, all made with a touch of different local tree species. Josefin brought lingonberries, liquorice and horseradish to the workshop, representing her idea of typical Nordic tastes.

Further information:
Elisabet Skylare, project manager, New Nordic Food II, elisabet@skylare.com

The first Nordic Sound Bites will be experienced at the Ja Ja Ja Festival, a Nordic music, film and food festival, which takes place at the Roundhouse in London on 8-9 November 2013.  Follow us #jajajafest #newnordicfood