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Start / Projekt / Mat & kreativa näringar /  Food & Fashion: FOOSHION, NDIW, Shanghai, 2013

FOOSHION, Nordic Design and Innovation Week, Shanghai, Nov 1-10 2013

Pilot project: Food & fashion NNF in collaboration with Nordic Fashion Association and the Nordic Consulates in Shanghai.

VIDEO: FOOSHION - a Nordic food+fashion treat by I'm A Kombo & Soulland

New Nordic Food strengthens the Nordic brand at Nordic Design and Innovation Week 1-10 November 2013 in Shanghai. Nordic cross-collaboration: Food + Fashion. Nordic food meets Nordic fashion in Nordic Fooshion where Danish label Soulland and food designers I'm a Kombo will be pitching innovative food designs against one of Scandinavia's most promising men's fashion brands. 50 carefully selected guests are invited to this Nordic treat. The collaboration continues during the Nordic Fashion Day November 3 by talks on food and textiles, by food designers I’m A Kombo.

"This cross-creative collaboration between New Nordic Fashion and New Nordic Food makes it possible to showcase that the Nordic countries are frontrunners in both sustainable fashion and food", says Elisabet Skylare, project manager for New Nordic Food’s project Food & Creative Industries.

More information

Project's webpage,  

Elisabet Skylare, Project Manager Food and Creative Industry, New Nordic Food II,  


Press release: “Fooshion”: New Nordic Food meets New Nordic Fashion in Shanghai

Press release (2.11.2013): New Nordic Food join forces with Nordic Design and Innovation Week in Shanghai to strengthen the Nordic food brand


Program NDIW 01.11 (PechaKucha seminar)

Program NDIW 2.11 (FOOSHION)

Program NDIW 3.11 (Nordic Fashion Day)

NDIW 2013 - The overarching purpose of PURE NORDIC: Nordic Design and Innovation Week in Shanghai is to strengthen the branding of the Nordic area as innovative, design-focused and sustainable. Furthermore, to develop and deepen the Nordic countries’ relationship with Chinese official departments, relevant design and innovation institutes, and press and media outlets. During the week an exhibition will showcase Nordic design, and innovation in food, fashion, service design and industrial design. In addition a range of workshops, master classes and networking events will take place.